Well, Amazon listened and now they can. For free.
So a Kindle author who's trying to earn a living can now see his or her books being leant to anybody...thus losing a sale.
Of course Amazon didn't ask us small press publishers if that was alright with us. Just as with arbitrarily dropping down our blog prices in half, they just went ahead and did it. However, it is possible to opt out if we so desire, so that's something, anyway. (I'd rather be presented with the option of opting in.)
Dear Publisher,
We are excited to announce Kindle book lending (http://www.amazon.com/kindle-lending). The Kindle Book Lending feature allows users to lend digital books they have purchased through the Kindle Store to their friends and family. Each book may be lent once for a duration of 14 days and will not be readable by the lender during the loan period.
All DTP titles are enrolled in lending by default. For titles in the 35% royalty option, you may choose to opt out of lending by deselecting the checkbox under "Kindle Book Lending," in the "Rights and Pricing" section of the title upload/edit process. You may not choose to opt out a title if it is included in the lending program of another sales or distribution channel. For more details, see section 5.2.2 of the Term and Conditions.
For more info on how Kindle Book Lending works, see our FAQ here: http://forums.digitaltextplatform.com/dtpforums/entry.jspa?externalID=581
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Seaborn: Oceanography Blog
Star Trek Report: Space Sciences
Volcano Seven: Treasure and Treasure Hunters
Rush Limbaugh Report
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