Passive vs Active Income

What person doesn't dream of sitting on a beach, enjoying the sun and a soft drink, while the money in their checking account grows and grows, without them having to lift a finger.

That's what passive income is. Money that comes in while you're busy doing something else.

That's the kind of money you'll receive as an ebook publisher. The more books you have on offer, the more money you'll make.

Active income, on the other hand, means that you have to work at it every day. Any income from blogging is active income. Most people expect a blog to be updated every day, or every other day at worst. If a blog is updated only once a week, they don't feel as if they're getting their money's worth.

A blog can produce passive income also, of course. If you become an affiliate of google ad sense and Amazon (in my opinion, don't bother with Ebay!) people surfing hte web can come across a blog post you made years ago, and be attrached to one of these ads, which are always current. But most blogging inome will come from Kindle subscriptions.

Publishing E-books
The more quality books you publish, the more money you make. Isaac Asimov is an excellent example. For twenty years, as a science fiction and science writer, he produced over 200 books. None of them made the best seller lists, but in the aggregate they sold enough to make him a comfortable living from the royalties. (When he went back to science fiction after a decade's long absence, his new book, a Foundation novel, did hit the best seller's list, but that's a different issue entirely.)

Once you publish a book, it's true that's not enough. You need to publicize it as widely as possible, using email blasts, arranging author interviews and so.

Publishing Blogs
I publish several blogs, and truth to tell only a couple of them have any kind of web presence. 99% of my readership from the other blogs comes solely from subscribers via Amazon.

The keywords you choose when you initially put your blog on Amazon are therefore extremely important - it's the main way your blog will be found. (Another way is to ask for a review from my Kindle Blog Report.)

If someone subscribes to a blog via the Kindle, they receive a couple of pages to five pages of back posts. If the first post they see hasn't been updated for over a week, chances are they'll unsubscribe immediately.

In addition, be very careful what URL you use for your Kindle offering. If you have the type of blog that only shows a paragraph of text, and requires the reader to click on a "read more" button, there is a special URL you need to use for the Kindle, so that the complete article is fed over. Otherwise, the Kindle reader only gets that first paragraph, and is forced to go to the web to get the rest of the article, which typically they don't like to do. Or, even worse, the link might not even appear, and all they have is that first paragraph with no way at all to see the rest of the article.

Ask your blog provide which URL, or "feed" to use to ensure this doesn't happen.